Guideline on the Marketing and Advertising of Food Supplements in the UK

Regulatory Information on the Marketing and Advertising of Food Supplements

The PAGB Guideline on the Marketing and Advertising of Food Supplements provides members with essential information on how to prepare promotional materials for review, understand the regulatory framework for food supplements, and navigate the process of submitting materials to PAGB for approval.

Key Areas Covered:

• Comprehensive Guideline:
  • This document serves as a thorough guide for marketing and advertising food supplements, focusing on the regulatory framework and compliance requirements in the United Kingdom.
• Industry Professionals Focus:
  • It caters specifically to industry professionals, outlining the procedures and responsibilities necessary to ensure legal compliance and the substantiation of advertising claims for food supplements through evidence.
• Authorized Health and Nutrition Claims:
  • The guideline emphasizes the importance of using only authorized health and nutrition claims that meet the conditions of use established by regulatory bodies.
• PAGB Review System:
  • Detailed information is provided on the PAGB review system for consumer advertising, which includes a copy clearance service available to member companies.
• Specific Sections:
  • The guideline includes sections on transition arrangements for health claims, distinctions between claims for adults and children, government health messages, trademarks, and the Food Information for Consumers Regulation.
• Practical Advice for Speeding Up the Review Process:
  • Practical advice is offered on how to expedite the review process, such as submitting relevant evidence with submissions and clearly highlighting changes in resubmitted advertising.
• Responsibilities of Member Companies:
  • The document outlines the responsibilities of member companies to ensure compliance with all legal, regulatory, and self-regulatory requirements, and to maintain appropriate evidence to support their claims.
• Adherence to Current Regulations:
  • Companies are warned against the continued use of advertising materials that may have become inappropriate due to changes in the law, regulatory interpretations, or new information.

Conclusion:

This guideline is a vital resource for companies in the food supplement industry, helping them navigate the complex regulatory landscape and ensuring they market their products both responsibly and legally.

Source: https://www.pagb.co.uk/content/uploads/2024/07/Food-Supplements-Advertising-Guidelines-July-24.pdf##~https://www.pagb.co.uk/food-supplements/guideline-for-marketing-and-advertising-food-supplements/