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February 2025
Legislation Overview:
The New York State Senate has introduced Bill 397, targeting false or misleading advertisements of food and beverages, particularly those marketed toward children.
Key Provisions:
Establishes criteria to determine whether food advertisements are false or misleading.
Focuses on advertisements targeting children, recognizing their vulnerability to unhealthy marketing tactics.
Enhances enforcement measures, including a private right of action for affected individuals.
Public Health Impact:
Addresses childhood obesity and malnutrition by regulating deceptive food marketing.
Strengthens programs to prevent obesity, particularly in communities with high obesity rates and related health risks.
For more details, visit: New York Senate Bill 397-
Region: North America
Source: https://legiscan.com/NY/bill/S00397/2025
https://www.nysenate.gov/legislation/bills/2025/S397
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