Advertising Therapeutic Goods: Exemptions for Health Professionals Under the Therapeutic Goods Act 1989

The Therapeutic Goods Act 1989 permits health professionals to exclusively advertise therapeutic goods, exempting them from consumer requirements. This exemption enables professionals to analyze promotional content critically without adhering to consumer-oriented restrictions, although advertising for “off-label” uses is prohibited. Advertisements must be secured from public access, ensuring that both physical materials and online content are only available to verified health professionals. Advertisers are required to implement verification mechanisms to confirm users’ professional status. Non-promotional factual information may be shared publicly without restrictions, provided it is not perceived as advertising.

Source: https://www.tga.gov.au/resources/guidance/advertising-health-professionals
Region:  Japan