Empowering Consumers to Make Healthier Food Choices through Enhanced Nutritional Labeling

The Food Safety and Standards Authority of India (FSSAI) has approved an amendment to enhance the visibility of nutritional information on packaged food labels. This decision, made during the 44th meeting of the Food Authority, mandates that the content of Total Sugar, Salt, and Saturated Fat be prominently displayed in bold letters and a larger font size.

Key Objectives

  • Informed Decision-Making: The primary goal of this amendment is to empower consumers by making it easier for them to understand the nutritional value of the food products they purchase. By highlighting key nutritional information, consumers can make more informed and healthier choices.
  • Public Health and NCDs: This amendment is part of a broader strategy to combat the increasing prevalence of Non-Communicable Diseases (NCDs) in India, such as diabetes, hypertension, and heart disease. By promoting transparency in nutritional labeling, FSSAI aims to encourage healthier eating habits and improve public health outcomes.

Regulatory Measures and Consumer Protection

  • Prevention of Misleading Claims: Alongside this labeling amendment, FSSAI has been vigilant in preventing false and misleading claims by Food Business Operators (FBOs). For instance, advisories have been issued to restrict the use of terms like "Health Drink" and "100% fruit juices" for products that do not meet specific nutritional standards.
  • Public Consultation and Implementation: The draft notification for this labeling amendment will be open for public comment, allowing stakeholders to provide feedback. The final regulations will also include details on the percentage contribution of key nutrients to the Recommended Dietary Allowances (RDAs), further aiding consumers in making better dietary choices.

This amendment reflects FSSAI’s commitment to promoting public health through clear, accurate, and accessible nutritional information on food labels.

Source: https://pib.gov.in/PressReleasePage.aspx?PRID=2031260##~https://pib.gov.in/allRel.aspx

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