Guidelines for Medical Advertisements

hese guidelines regulate medical advertisements, ensuring only legally authorized institutions publish them while protecting consumer rights.

They address the rising demand for medical information and prevent illegal advertising while allowing legitimate health education.

Developed with input from regulatory bodies, the guidelines define medical advertising, clarify exceptions for scientific content, and distinguish between education and disguised ads.

Key areas covered include:<enter>

• Defining medical ads and when institution-published content qualifies as advertising.
• Differentiating health education from misleading promotions.
• Handling false or misleading claims and serious violations.

The guidelines align with laws like the Advertising Law and Medical Advertising Regulations.

Source: https://www.samr.gov.cn/hd/zjdc/art/2025/art_0f7e9086476a4eca9eb9a2a6f0e498ae.html

Region: Asia