Regulations on advertising less healthy food and drink products establish clear guidelines to promote public health by limiting exposure to such products.
Key Highlights:
- Definition of Less Healthy Products:
- Products are classified based on specific nutrient profiling thresholds, which evaluate levels of sugar, fat, salt, and other components.
- Advertising Restrictions:
- Limits advertising across media platforms, including TV, online, and print, particularly during times or in spaces frequently accessed by children.
- Exemptions:
- Certain products may be exempt if they meet specific health or nutritional standards.
- Exemptions also apply to advertising in scenarios where products do not target vulnerable groups.
- Criteria for SMEs:
- Small and medium-sized enterprises (SMEs) are subject to adjusted regulations to reduce the operational burden.
- Periodic Reviews and Assessments:
- Mandates regular reviews to evaluate the impact of the regulations on public health and industry practices.
- Ensures that thresholds and criteria remain up to date with evolving scientific knowledge and public health priorities.
These regulations aim to balance public health interests with business considerations while promoting healthier food choices.
Region:United Kingdom
Source: https://www.legislation.gov.uk/uksi/2024/1266/contents/made
https://www.legislation.gov.uk/uksi/2024/1266/made/data.pdf
Meet Freya
December 2024
